Multiplicity: Emblem

My emblem of multiplicity is a colored photo.  A simple colored photo contains thousands of colored dots (black, cyan, yellow and magenta in print; red, green and black dots on digital screens) textures and patterns that combine to form a smooth photo of a child, a plant or nature scene. Have you ever viewed a magazine photo under a magnifying glass? The dots and patterns show up clearly when you look closely. The multiplicity of tiny dots and spot colors combine to form a surface of shading, bright and dark colors, lines and textures that make up the photos of our environment. The multiplicity of a photo stood out to me after completing my public relations visual communications course in which we examine the intricate and delicate parts that make up a photo.

Visibility: Emblem

My emblem for visibility is Madison Avenue, New York. Madison Avenue is the famous avenue where the lure and bright lights of advertising, marketing and public relations collide to compete for consumers’ attention, business and of course, money.

Images of bright lights, huge billboards and neon signage fill movies, television shows and books alike. However, this city was actually home to me at one point in my life. It was always fun (and crowded) driving down this avenue, especially once I began my career as a public relations student at UF.

Visibility is embodied in this avenue through the visual representations exploding with color, fascination, uniqueness and meaning, forcing the viewer down the pathway to arriving at verbal expression and communication of marketing, advertising and public relations messages in an attempt to lure the viewer into a particular market.

Visibility: Graphic Design

Color

Lupton and Phillips define color as a vehicle that can convey mood, describe reality or codify information. The essence of design lies in tonal relationships and our perception of color depends on not only pigmentation of the actual surface of the color, but on factors like brightness and light. Colors have associated meanings that change and vary from culture to culture. For example, the color white represents purity in the United States of America but represents death in Japan.

The color wheel is a useful design tool that allows us to define and distinguish primary colors, secondary and tertiary colors, analogous colors or hues that sit next to each other on the color wheel, and so forth.

Color has become the essence of verbal expression, especially when culturally defined. Color embodies visibility in that it begins with a visual aspect or image of color that represents a verbal expression. Black represents death, green represents nature and these colors are used accordingly in magazines, graphics, logos, etc. that color our world. 

Color represents the lab-created visibility found in  Chemical Landscapes, both in the initial visual expression of color and in the path that leads to verbal or written expression.

Visibility: E-Lit

My e-lit example for visibility is Chemical Landscapes, Digital Tales. In this e-lit work each color clicked on has an associated poem that appears in view and slowly fades away to allow the viewer to click on another color. The photographs mimic natural landscapes but were created in a dark room via chemical processes. This e-lit work emphasizes the relationship between language and visual narrative. This work embodies visibility in the path of beginning with an image and ending with the verbal expression, poetry, of that image.

http://collection.eliterature.org/1/works/falco__chemical_landscapes_digital_tales.html