Color
Lupton and Phillips define color as a vehicle that can convey mood, describe reality or codify information. The essence of design lies in tonal relationships and our perception of color depends on not only pigmentation of the actual surface of the color, but on factors like brightness and light. Colors have associated meanings that change and vary from culture to culture. For example, the color white represents purity in the United States of America but represents death in Japan.
The color wheel is a useful design tool that allows us to define and distinguish primary colors, secondary and tertiary colors, analogous colors or hues that sit next to each other on the color wheel, and so forth.
Color has become the essence of verbal expression, especially when culturally defined. Color embodies visibility in that it begins with a visual aspect or image of color that represents a verbal expression. Black represents death, green represents nature and these colors are used accordingly in magazines, graphics, logos, etc. that color our world.
Color represents the lab-created visibility found in Chemical Landscapes, both in the initial visual expression of color and in the path that leads to verbal or written expression.
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